The second advertisement I choose was a Dorito's. The advertisement depicts the food pyramid featured on a Dorito. Right next to the pieces of pyramid say phrases such as "eat moderately, eat overly, eat sparingly". Overall, I think it's an effective advertisement because I can honestly say, it makes me want a dorito.
The advertisement is very symmetrical with the one dorito. The denotation is obviously the dorito. The connotation is the camera directly above a single dorito. It creates a good unity with just the logo and the dorito. Dorito pieces also create one chip creating unity as well. The texture of the dorito looks like the real texture of a dorito which makes it look appetizing. Because their is only one dorito in the ad it provides emphasis on this one dorito. The focal point is obviously the dorito which leads your eyes down to the logo. Contrast is observed through the white stark background with the bright orange dorito. This makes it look appetizing and pops the color.
The cultural myths invoked in this advertisements are the ongoing obesity problem in the United States. Eating food like this all the time causes extremely poor heath and is on the increase in our society. The target audience is anyone that eats junk food or is tempted by these advertisements. The relationship between the target audience and the myth is that people who enjoy junk food will see this advertisement and decides to go buy a bag of chips. One bag of chips won't necessarily kill you, however if you keep bad habits and eat the wrong foods, it could be a danger to your health. The food pyramid on the dorito isn't necessarily a good example for children either. The character functions as a sign because it's a dorito and that is a junk food. The story this advertisement tells about how happiness is achieved is how happiness is only a bag of chips away. This advertisement plays off its audience's desires by tempting them with a big dorito on the page.
The advertisement is very symmetrical with the one dorito. The denotation is obviously the dorito. The connotation is the camera directly above a single dorito. It creates a good unity with just the logo and the dorito. Dorito pieces also create one chip creating unity as well. The texture of the dorito looks like the real texture of a dorito which makes it look appetizing. Because their is only one dorito in the ad it provides emphasis on this one dorito. The focal point is obviously the dorito which leads your eyes down to the logo. Contrast is observed through the white stark background with the bright orange dorito. This makes it look appetizing and pops the color.
The cultural myths invoked in this advertisements are the ongoing obesity problem in the United States. Eating food like this all the time causes extremely poor heath and is on the increase in our society. The target audience is anyone that eats junk food or is tempted by these advertisements. The relationship between the target audience and the myth is that people who enjoy junk food will see this advertisement and decides to go buy a bag of chips. One bag of chips won't necessarily kill you, however if you keep bad habits and eat the wrong foods, it could be a danger to your health. The food pyramid on the dorito isn't necessarily a good example for children either. The character functions as a sign because it's a dorito and that is a junk food. The story this advertisement tells about how happiness is achieved is how happiness is only a bag of chips away. This advertisement plays off its audience's desires by tempting them with a big dorito on the page.
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